Over a decade ago we used to call it Breakfast Blend. Then we noticed people drinking it at 2pm. And at 4. And again after dinner. We were doing it too.

A lot of coffee gets sold on flavor notes. This one is easier to describe by when you drink it. The first cup before anyone else is up. The pot you put on when a friend stops by. The refill you pour without thinking about it.

A straightforward medium roast that fits most situations and pleases most palates. A daily driver. 

It's what a lot of us drink all day. It's probably one you'll enjoy all day too.